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Hipsters and their Identity: Discursive Manifestations of Hipster Culture in VICE magazine
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research address the topic of hipster phenomenon and its discursive manifestations in the online magazine VICE. The theoretical part of the thesis submits the basic discursive frameworks which serve as a theoretical anchoring for the practical part based on discursive analysis of the articles. The analysis itself is based on 11 articles mainly from the section Remembering the Hipster, which was chosen as the most appropriate for this study. The aim of the thesis is to explore the main discursive manifestations of hipster culture in those articles and to find out, whether those reproduced manifestations overlap with identified categories from the theoretical part, or whether they differ from each other. The main purpose of this analysis is then to find out what does it mean to be hipster according to VICE magazine contributors.
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The Channel of Influence? YouTube Advertising and the Hipster Phenomenon
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research seeks to address the topic of the influence of the YouTube advertising on society as seen by the members of hipster subculture. This work aims to explore the attitude of hipsters towards the YouTube thanks to an analysis of the interviews and also with the help of a theoretical framework of core concepts such as subculture, hipster, lifestyle or advertising practices. The reason I address hipster attitudes is the fact, that hipster phenomenon has become widespread nowadays. Moreover, those individuals are associated with skeptical stance towards the mainstream trends. Therefore, I have decided to confront the ostensibly distrustful view of hipsters towards YouTube as a representative of modern mainstream and then analyze self-proclaimed attitudes of hipsters as such.
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Hipsters and their Identity: Discursive Manifestations of Hipster Culture in VICE magazine
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research address the topic of hipster phenomenon and its discursive manifestations in the online magazine VICE. The theoretical part of the thesis submits the basic discursive frameworks which serve as a theoretical anchoring for the practical part based on discursive analysis of the articles. The analysis itself is based on 11 articles mainly from the section Remembering the Hipster, which was chosen as the most appropriate for this study. The aim of the thesis is to explore the main discursive manifestations of hipster culture in those articles and to find out, whether those reproduced manifestations overlap with identified categories from the theoretical part, or whether they differ from each other. The main purpose of this analysis is then to find out what does it mean to be hipster according to VICE magazine contributors.
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The Channel of Influence? YouTube Advertising and the Hipster Phenomenon
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research seeks to address the topic of the influence of the YouTube advertising on society as seen by the members of hipster subculture. This work aims to explore the attitude of hipsters towards the YouTube thanks to an analysis of the interviews and also with the help of a theoretical framework of core concepts such as subculture, hipster, lifestyle or advertising practices. The reason I address hipster attitudes is the fact, that hipster phenomenon has become widespread nowadays. Moreover, those individuals are associated with skeptical stance towards the mainstream trends. Therefore, I have decided to confront the ostensibly distrustful view of hipsters towards YouTube as a representative of modern mainstream and then analyze self-proclaimed attitudes of hipsters as such.
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